El Paso Electric (EPE) is soliciting proposals for an Energy Efficiency (EE) and Load Management (LM) Market Potential Study (MPS) to define EE and LM programs for residential, commercial, and industrial customers for a 20-year period in EPE's service area. The study will assess the technical, economic, and achievable potential for reducing energy, demand, and shifting on-peak electricity usage through EE and LM programs. EPE is looking towards identifying traditional and behavioral EE and LM program potential in New Mexico and Texas service territories. A key application of the MPS will be to determine appropriate levels of EE and LM to be modelled in EPE's 2024 Integrated Resource Plan.