Marketing, Communications, Strategy, Public Engagement, Digital and Graphic Design
Orange County Power Authority seeks a full-service marketing and communications firm to build brand awareness and customer engagement across residential, commercial, and industrial segments. Scope spans agency branding and messaging strategy, website redesign and content management, multi-lingual community outreach, multi-cultural advertising campaigns, press relations and media outreach, and performance metrics development. The engagement covers collateral design, social media strategy, informational video production, and ongoing stakeholder communications across digital and traditional channels.
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AI overview
This RFP seeks a firm (or firms) to provide marketing, communications, strategy, public engagement, digital, and graphic design services for Orange County Power Authority (OCPA). The services include press/media relations, public affairs, and OCPA branding and messaging within the community and various online platforms. The successful proposer will develop, enhance, implement, and maintain a multi-faceted plan for building program awareness, engaging OCPA residential, commercial, and industrial customers, supporting the program website and design needs, and promoting OCPA's product offerings. The scope of work includes: 1) Agency Branding, Design, Messaging, and Identity (developing core messaging, conducting research to test effectiveness, refreshing multi-functional multi-lingual website, developing social media strategy, developing program collateral, developing informational videos); 2) Web Design, Content Development, and Maintenance (content update and redesign of OCPA's website, creation of professional pages, developing functionality, analyzing website analytics); 3) Community Outreach and Stakeholder Engagement (developing communications and outreach plan, supporting local stakeholder and public outreach, developing and maintaining list-serve); 4) Marketing and Advertising Campaign (developing multi-lingual and multi-cultural advertising campaign, managing press outreach, maintaining social media presence); 5) Media Relations and Public Affairs (establishing press network, developing press database, developing press kit, providing strategy support); 6) Project Management/Performance Metrics (participating in meetings, providing updates, maintaining flexible capacity, developing performance metrics).
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Proposal Document
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