Marketing, Design and Communications Services for 100% Carbon-Free by 2030

Pasadena Water and Power (PWP) seeks a qualified consultant to provide comprehensive marketing, design, and communications services in support of the utility's ambitious clean-energy goals, with immediate focus on Pasadena's 100% carbon-free by 2030 initiative. The consultant will deliver services across four primary domains: Branding Strategy Research and Planning; Creative Design and Content (including graphic design, website design, and video production); Public Relations and Social Media; and Media Planning, Buying, Reporting and Analytics.

The scope includes developing and implementing an effective marketing, branding, and public relations plan aligned with City goals and accounting for the diversity of Pasadena's sectors and cultural identities. Specific deliverables include an Optimized Strategic Plan (OSP), support for an electric rate study, assessment and gap analysis of current communications and marketing, material and content development (presentations, talking points, press releases), media relations support, workshop development, rebrand of current marketing materials, outreach and content calendars, new outreach materials, website content, social media templates and posts, and overall communications strategy. The consultant will work collaboratively with PWP and the City's public information office in compliance with City protocols.

Key project dates include a Q&A Deadline of September 4, 2024, and a Proposal Submission Deadline of September 5, 2024 at 10:00 PM. The contract will operate under a Master Services Agreement structure. All work must comply with City requirements including insurance, IT requirements, HUD requirements, and federal contract provisions and terms and conditions.