Request for Proposal for EBCE Brand Identity Evolution
East Bay Community Energy seeks a creative firm to develop a comprehensive brand identity system—including naming strategy, visual identity, brand guidelines, and website exploration—to strengthen market positioning and customer engagement across a community choice aggregation serving the Bay Area. The project encompasses brand testing, multi-audience messaging architecture, and assets built for scalability as EBCE expands its clean energy service offerings.
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AI overview
Request for Proposal seeking a firm to partner with EBCE to create a fresh, compelling brand identity that increases customer engagement, positions EBCE as a credible source of information in the clean energy ecosystem, is flexible enough to work across multiple applications and appeal to multiple audiences, and provides room for continued growth and evolution of services. High-level deliverables include: brand name (naming ideation and testing), brand identity system, brand guidelines, updated creative assets, and website exploration.
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Proposal Document
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