Request for Proposals for Paid Media and Marketing Services

The Connecticut Green Bank seeks a contractor to manage comprehensive paid digital marketing and paid media strategy to support the organization's brand, products, and programs. The selected contractor will work with the Green Bank marketing team, external graphic designer, and other vendors to create a detailed advertising calendar for the fiscal year (July 1 through June 30). The scope encompasses general master brand awareness as well as targeted campaigns supporting five solution lines: Home Solutions, Building Solutions, Investment Solutions, Contractor Solutions, and Community Solutions, along with associated products including Smart-E loan, C-PACE, solar power purchase agreements, Green Liberty investments, and Energy Storage Solutions.

Key deliverables include development of a 12-18 month strategy and advertising calendar, creation of targeting criteria for key audiences at brand and product levels, development and placement of digital and paid media creative (banner ads, pay-per-click ads, SEM, social media advertisements, remarketing and web videos), optimization of landing page environments for conversion, ongoing evaluation and performance reporting, SEO strategy and optimization, and non-digital media buying and placement supporting radio, broadcast, OTT/streaming, out-of-home, and print media. A separate marketing strategy is required for Energy Storage Solutions, a PURA-administered incentive program funded by electric ratepayers and launched in 2022.

Proposals must be submitted electronically to rfp@ctgreenbank.com with subject line "Proposal for Paid Media and Marketing Services." The RFP timeline includes questions due by Tuesday, March 17, 2026 at 5:00 pm eastern time, with a submission deadline of Tuesday, March 31, 2026 at 5:00 pm eastern time. Proposals should not exceed ten pages, with work samples included as links. Contractors making the shortlist may be required to interview with Green Bank staff. The selected contractor will execute a Professional Service Agreement with a contract period of up to three years, renewable by mutual written agreement. Cost structures should be provided on a sliding scale basis, differentiating between creative and media placement services, with detailed explanations of any percentage-based fees or non-hourly rate charges.