Request for Proposals: Heat Pump Water Heater Marketing

The Northwest Energy Efficiency Alliance (NEEA) is seeking qualified contractor(s) to provide comprehensive marketing services for its Heat Pump Water Heater (HPWH) program. The objective is to accelerate HPWH adoption across the Northwest through strategic marketing that complements utility program efforts and other NEEA initiatives. The scope of work is organized into three primary workstreams: Marketing Project Management, Marketing Strategy, and Marketing Content Development.

Under Marketing Project Management, the selected contractor will manage day-to-day marketing activities, coordinate closely with NEEA's marketing lead, HPWH program staff, and other third-party contractors, and provide regular programmatic and financial reporting. The Marketing Strategy component calls for creative and strategic approaches to engage market actors—including distributors, retailers, installers, and consumers—through both supply-side and demand-side tactics to increase HPWH sales and adoption. Marketing Content Development involves working with NEEA to create marketing and training materials that support education and drive preference for HPWHs across these target audiences.

Key dates include a publication date of July 2, 2026, and a submission deadline of Friday, July 24, 2026. Questions must be directed to Britt Cutsforth Dawkins at HPWH_Marketing_RFP@neea.org. The full RFP document is available for download at the provided link. The services are intended to support the Pacific Northwest region, encompassing Oregon, Washington, Idaho, and Montana.

NEEA encourages bidders to propose proven and creative solutions that leverage recent market research. The selected contractor must balance operational efficiency with marketing expertise and innovation. Proposals should demonstrate the ability to provide adaptable, responsive support and coordinate effectively with multiple stakeholders. The full RFP contains additional details on submission requirements and evaluation criteria.