Request for Proposals (RFP) for Creative Services
Clean Power Alliance of Southern California seeks a creative services partner to develop brand content, manage social media, design digital assets, and execute enrollment campaigns across its customer programs serving Southern California's electricity market. Work spans brand expansion, campaign adaptation for multiple channels, and ongoing website and social media support embedded with CPA's marketing team. The contract includes motion/animation support and cultural adaptation services for program recruitment across CPA's portfolio.
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AI overview
Clean Power Alliance of Southern California (CPA) is seeking proposals from qualified and experienced contractors to provide engaging and effective digital marketing, website, social media support, and creative design services to support CPA's day-to-day communications and marketing operations that enhance CPA's brand, customer programs, and organizational initiatives. The selected Proposer(s) will collaborate with CPA's communications and marketing team, and other marketing and advertising agencies to ensure alignment and consistency in creative output. Services include: 1) CPA Brand Growth and Creative Content - Creating engaging brand content across various channels, extending and optimizing CPA's current brand campaign, adapting and resizing campaign assets for various placements, preparing and finalizing production files, and providing light motion/animation support; 2) Marketing for CPA Program Recruitment - Supporting the development and implementation of comprehensive marketing strategies to promote awareness, understanding, and participation in CPA's customer programs, collaborating with CPA's MarComm team, helping build visibility for CPA's suite of customer programs, developing enrollment campaigns, and providing cultural adaptation for program recruitment campaigns; and 3) As-Needed Services - Additional digital marketing, website, social media support, and creative design services as needed.
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Proposal Document
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