Request for Proposals (RFP) for Influencer Marketing Services

Clean Power Alliance of Southern California (CPA), a Community Choice Aggregator established as a Joint Powers Authority with 38 member agencies across Los Angeles and Ventura Counties, is seeking qualified contractors to provide a full range of influencer marketing services. CPA serves approximately three million residents and businesses through approximately one million customer accounts. The selected proposer will plan, produce, and manage influencer marketing campaigns on a multi-year basis to build brand awareness, drive participation in CPA's customer programs, and reach a diverse, multilingual customer base with authentic, creator-driven content. The initial term runs from December 7, 2026 through December 6, 2027, with two optional one-year renewal terms.

The scope of services comprises six tasks: (1) strategy, planning, and project management; (2) influencer talent sourcing, vetting, and management; (3) content development and production; (4) paid amplification and media; (5) measurement, reporting, and optimization; and (6) compliance, brand safety, and content rights. Over the first year, CPA estimates approximately twelve projects will be initiated through written creative briefs. Campaigns must support multilingual content in English, Spanish, Korean, and/or Chinese, comply with FTC disclosure requirements, and pass through CPA's written approval gates for talent, content, and budgets. Prior campaigns allocated approximately twenty percent of project budgets to paid media.

The RFP was released on August 5, 2026. Written questions are due by 4:00 PM Pacific Time on August 11, 2026, with responses posted to CPA's website on August 17, 2026. Proposals are due by 4:00 PM Pacific Time on September 3, 2026. Evaluation occurs September 4-18, with interviews (if needed) September 21 through October 9. Notice of intent to award is expected October 12, 2026, followed by contract negotiations through November 6. Protest deadlines are November 10 (notice of intent) and November 13 (written protest). Board approval and contract execution are anticipated December 3, 2026, with work commencing December 7, 2026.

Proposals must be submitted by email to contracting@cleanpoweralliance.org with 'PROPOSAL FOR INFLUENCER MARKETING SERVICES' in the subject line. Required components include 1-2 case studies, team qualifications, approach to the scope of services, a completed pricing matrix, references, and a campaign contribution disclosure form. Evaluation criteria weight qualifications and experience at 40 percent, ability to deliver the scope of services at 40 percent, and pricing at 20 percent; interviews, if conducted, account for 50 percent of the final score. CPA may conduct interviews, request best and final offers, and negotiate with selected proposers.

Request for Proposals (RFP) for Influencer Marketing Services

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