Request for Proposals (RFP) for Marketing and Communications, Public Engagement, Digital and Graphic Design
San Diego Community Power is launching retail electricity service Spring 2021 and needs marketing and communications strategy plus full-service execution—branding, multilingual web design across 5 languages, social media, community outreach, and multi-cultural advertising campaigns to drive customer enrollment and reduce opt-outs in member communities. The engagement spans brand identity development, website redesign and maintenance, stakeholder relations, media strategy, and campaign performance tracking through service launch and beyond.
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AI overview
San Diego Community Power (SDCP) seeks a firm or firms to provide marketing and communications strategy and implementation services to successfully launch service to customers beginning in Spring 2021. The services include press/media relations, public affairs, web and graphic design, SDCP branding, messaging, and assistance designing and implementing a public engagement strategy to increase public awareness of SDCP within member communities and help mitigate customer opt-outs during enrollment periods. The scope of work encompasses: 1) Agency branding, design, messaging and identity - developing brand/logo, style guides, sub-brand names/logos, core messaging, multi-lingual website, social media presence, program collateral; 2) Website design, content development and maintenance - redesigning current website with translation into 5 languages, developing new pages, functionality, analytics; 3) Community outreach and stakeholder engagement - developing communications plan, supporting local stakeholder outreach, maintaining list-serve; 4) Marketing and advertising campaign - multi-lingual and multi-cultural advertising across various media; 5) Media relations and public affairs - leveraging established press relationships, maintaining press contacts database; 6) Project management/performance metrics - participating in meetings, providing presentations, maintaining flexible capacity to complete projects.
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Proposal Document
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