Clean Power Alliance of Southern California (CPA) is seeking proposals from qualified and experienced contractors to provide paid media services, including managing and facilitating media buying across both traditional and digital platforms, to enhance CPA's brand visibility and reach CPA's audience effectively. The services include: 1) Research and Planning - facilitating the creation of detailed audience profiles and enabling precise targeting of campaigns across CPA's 35 communities; 2) Media Buying - providing media buying services across traditional channels (print, radio, out-of-home) and digital platforms (social media networks, websites, geo-targeted applications); 3) Partnerships - facilitating new partnerships with environmentally and community-conscious influencers, businesses and organizations that align with CPA's values. The contractor will be responsible for providing audience intelligence, helping with the development of comprehensive audience profiles, collecting and analyzing data from multiple sources, and using strategies beyond traditional formats by creating personalized and interactive experiences for customers. The contractor must have demonstrated knowledge and expertise in providing media services in the 35 communities CPA serves, including understanding the media landscape, consumer behavior, and preferences of specific multicultural segments across Los Angeles and Ventura Counties in three languages (English, Chinese, and Spanish).