Request for Proposals (RFP) for Public Relations and Communication Services

Clean Power Alliance of Southern California (CPA) is soliciting proposals from qualified contractors to provide a comprehensive range of strategic communications, content development, storytelling, media relations, outreach, and reporting services. CPA is a Community Choice Aggregator (CCA) Joint Powers Authority serving approximately one million customer accounts across 38 member agencies in Los Angeles and Ventura Counties. The selected agency will support CPA in identifying, shaping, and distributing compelling stories that build awareness of CPA's clean energy programs and value to diverse communities, with an emphasis on culturally responsive, in-language messaging.

The scope of services is organized into three task areas. Task #1 covers content development and content calendar management, including the production of one case study per quarter and one article or feature story per month, along with supporting messaging and interview materials. Task #2 involves media relations and outreach, including proactive pitching, press release drafting, rapid-response support, and media tracking. Task #3 provides strategic communications support and reporting, including a kickoff meeting within 30 days of contract start, regular coordination meetings, and monthly performance reports summarizing deliverables, media placements, and recommendations.

Proposals are due by August 20, 2026 at 4:00 p.m. Pacific Time. The anticipated initial term runs from November 9, 2026 to November 8, 2027, with two optional one-year renewals. CPA's anticipated budget for the initial term is $250,000. Evaluation will be based on qualifications and experience (40%), ability to perform the scope (40%), and pricing (20%). Interviews may be conducted, in which case proposal and interview scores each count for 50% of the final evaluation. All questions must be submitted by July 21, 2026 via email to contracting@cleanpoweralliance.org.

Submissions must be emailed to contracting@cleanpoweralliance.org with the subject line "PROPOSAL FOR PUBLIC RELATIONS AND COMMUNICATION SERVICES". Required attachments include a pricing matrix, case studies, team qualifications, references (Attachment B), completed campaign contribution disclosure (Attachment E), and any proposed changes to CPA's sample contract or data protection requirements. CPA reserves the right to reject any proposal, cancel the RFP, or negotiate with multiple proposers. A detailed schedule of key milestones is provided, including protest deadlines and board approval anticipated on November 5, 2026.

Request for Proposals (RFP) for Public Relations and Communication Services

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