RFP for Go-To-Market Strategy and Marketing Plan Development & Execution for Ava's DC Fast Charging Network
Ava Community Energy is building out a public DC fast charging network and needs a go-to-market strategy and marketing plan to drive customer adoption across multiple charging locations. The work spans network positioning in a competitive EV market, site-level marketing execution, and sustained customer utilization campaigns tied to the rollout timeline of the charging infrastructure.
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AI overview
Ava Community Energy is seeking proposals that drive customer utilization of the new Ava Public DC Fast Charging (DCFC) network, and adoption of electric vehicles generally. The key aspects include: designing an exceptional charging experience for network users, positioning the charging network for success in a competitive market, defining and developing a go-to-market strategy, and developing and executing a successful and repeatable marketing plan for the network and each charging location.
Resources & contact
Proposal Document
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