RFP for Marketing Services
Cape Light Compact JPE solicits marketing services across four scopes: integrated customer education campaigns with paid digital, print, radio and TV media (Scope 1); annual report design and advertising materials including six blog posts yearly (Scope 2); organic social media strategy and quarterly analytics for Facebook, Instagram, and LinkedIn (Scope 3); and program video production (Scope 4). The Compact will award one or more scopes to one or more vendors, with marketing plan delivery required within three months of contract start and implementation beginning within one month after approval. Staff must hold three years' experience in media management, graphic design, copywriting, or creative development.
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AI overview
Cape Light Compact JPE seeks marketing services related to energy efficiency offerings and power supply programs. The Compact may award one or more of two enumerated scopes to one or more proposers. Services include: Scope 1 - Marketing/Media Plan and Management (create and execute integrated customer education and awareness campaign, develop and execute integrated media strategy including paid digital, print, radio and television, create quarterly reports with analytics); Scope 2 - Materials and Design (create annual report format and design, graphic design for advertisements, create brochures/rack cards/flyers, create six blog posts per year); Scope 3 - Social Media Management (develop organic social media strategy for Facebook, Instagram, LinkedIn, create social media content and custom graphics, create quarterly reports with analytics); Scope 4 - Video Creation (develop and produce short videos highlighting Compact programs). All vendors must maintain weekly communications with the Compact, participate in biweekly virtual meetings, and provide monthly invoices with time tracking. Marketing plan/media plan must be submitted within three months of contract execution. Implementation should begin no later than one month after plan approval. Vendor must ensure services performed by marketing professionals with at least three years of experience in media management, graphic design, copywriting, creative development, or related fields.
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Proposal Document
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