Task Order – Clean Power Alliance Brand Campaign
Clean Power Alliance, serving 3+ million customers across LA and Ventura counties, seeks a contractor to design and execute a multi-channel brand campaign anchored to its fifth anniversary—covering creative development, media buying (traditional and digital), stakeholder toolkit creation, event management, community activation booths, and website redesign. CPA is the nation's largest provider delivering 100% renewable electricity to residential and commercial customers, positioning this campaign to reach one of California's largest utility customer bases.
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AI overview
Clean Power Alliance (CPA) is seeking proposals from qualified and experienced contractors to help raise CPA's brand awareness, increase engagement, and educate both customers and stakeholders about their collective contributions to making Southern California cleaner, healthier, and more resilient. The Proposer(s) will develop and implement a fresh and exciting creative brand and engagement campaign by celebrating CPA's fifth anniversary, providing media buying and reporting services, and event creation/management. Tasks include: 1) Commercial and Residential Customer Awareness and Engagement Campaign involving creative development, media services, and traditional/digital media buying; 2) External Stakeholder Education and Engagement Campaign including brand ambassador toolkit development and managing a five-year anniversary kick-off event; 3) Community Activation with booth design; 4) Redesign of Key Website Pages. CPA leads the nation in serving the most customers with 100% renewable energy and is the fourth largest electricity provider in California, serving more than three million customers in 32 communities across Los Angeles and Ventura counties.
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Proposal Document
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