Task Order for CPA Programs Creative Services
Clean Power Alliance is launching customer awareness campaigns for four clean energy programs across Los Angeles and Ventura counties, including free solar and storage for income-qualified households, multifamily EV charging infrastructure support, and general program recruitment. Creative work spans campaign strategy, paid media assets, and collateral development, with all materials requiring cultural adaptation for English, Spanish, and Chinese-speaking audiences. The contractor will embed directly with CPA's Communications team to support the organization's transition initiative messaging through the campaign lifecycle.
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AI overview
Clean Power Alliance of Southern California (CPA) is seeking proposals from qualified and experienced contractors to provide full-service creative support to supplement CPA's Communications and Marketing team in planning and executing high-quality, engaging content for CPA programs. The contractor will support CPA's first customer program awareness and engagement campaign to promote its suite of programs supporting the transition to a clean energy future. The scope includes four main tasks: 1) Program Campaign - developing campaign concepts, paid media creative assets, and campaign collateral for general program awareness; 2) Income-Qualified Solar and Storage Program - creating strategic messaging framework and creative assets for a program offering free solar and storage for income-qualified customers; 3) Multifamily Electric Vehicle Technical Assistance program - developing strategic messaging framework and creative assets for a program helping multifamily property owners install EV chargers; and 4) General Program Support - providing ongoing creative development for various program recruitment needs. All work requires cultural adaptation for English, Spanish, and Chinese-speaking customers to ensure authenticity and cultural relevance for Los Angeles County and Ventura County audiences.
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Proposal Document
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